The
Influence
of
Calvin Klein
The Influenceof Calvin Klein
1.The
The
Language
of Minimalism
Calvin Klein has always stood for minimalism in service of sensuality, finding beauty in simplicity. Stripped back to the essentials to create a vision of clarity.
“I set out to create clothes…that were discreet in luxury, subtle in seduction, and devoid of decoration.” - Calvin Klein
“I set out to create clothes…that were discreet in luxury, subtle in seduction, and devoid of decoration.” - Calvin Klein
Founded in New York City in 1968, Calvin Klein was a pioneer of American fashion. The brand defined an effortless approach to dressing, enriched with seduction, youthful in spirit, with the city as its backdrop.
Calvin Klein owned the 90s with a minimalism that defined an era.
A new vision that shaped how a generation dressed and transformed the way people viewed fashion and beauty.
Today, that vision continues. Minimal, sensual and timeless. Calvin Klein evolves with culture while remaining unmistakably itself.
A slip dress. The perfect jacket. Denim that fits just right. Icons of a wardrobe that continues to impact fashion on its own terms.
2.
The
Cultural
Impact
Minimal in its approach, provocative in its message. Calvin Klein pushes boundaries, stirs emotions and creates moments in culture that have a lasting reach.
The first to put denim on the runway in 1976.
The first to put denim on the runway in 1976.
Putting a spotlight of ultimate desire on denim. Today the philosophy continues to emphasize the perfect fit, embrace seductive styling, and celebrate people who own the moment
The birth of designer underwear in the 80s.
The birth of designer underwear in the 80s.
Calvin Klein defined a new standard in underwear, creating an icon that endures today. A leader in the industry, its signature underwear is first in innovation, lasting comfort and iconic style.
Introduced the first gender neutral fragrance in 1994.
Introduced the first gender neutral fragrance in 1994.
CK One became a cultural phenomenon, selling at a rate of 20 bottles per minute following its debut and redefining the fragrance industry through its inclusive vision and universal appeal.
At the crossroads
of music,
fashion
and entertainment.
The brand continues to shape pop culture and sets the standard for cultural influence. Bigger than fashion imagery, Calvin Klein has created campaigns that not only shaped the industry but entered the realm of iconic pop status dominating the global cultural conversation.
The first billboard in Times Square in 1978 marked a new era of brand storytelling. Today, the Houston billboard has reached iconic status and continues to capture the energy of the brand, consistently bringing New York City to a standstill.
Calvin Klein continues to create memorable large-scale expressions of brand identity, from bold city takeovers to immersive retail experiences around the world.
3.The
The
Reach
Calvin Klein brings out what’s within. A lens that amplifies confidence and authenticity. The character beneath the clothes.
Everyday essentials are made seductive. The product is personal, but the experience is universal.
Before social had a platform, Calvin Klein created the conversation. Unknown talent was given global visibility, transforming presence into influence. Stars were made, culture moved and generations followed.
With the inception of #mycalvins in 2014, Calvin Klein started a movement for people to show up authentically as themselves. Calvin Klein’s social platforms continue to be a place that transforms staples into statements. A multitude of voices, each one capturing a new way of living expressed through the icons.
The
Language
Evolves
The
Impact
Remains
Calvin Klein
Explore more: Calvin Klein Collection The Denim Fit Guide The Underwear Guide Re-Calvin My Calvin Rewards