Swiss craftsmanship meets singularly American aesthetics in the latest CALVIN KLEIN WATCHES + JEWELRY offering. Its campaign imagery nods to the artfully reimagined Americana which is the foundation of Chief Creative Officer Raf Simons’ vision for the CALVIN KLEIN brand.
Photographed against a backdrop of wheat fields and prairie plains, the images echo the same implacably familiar settings featured throughout various CALVIN KLEIN brands for the Spring 2018 season. A diverse cast embodies a romantic, unbridled vision of youth, while still life images lensed on gleaming chrome car hoods evoke ageless American rites of passage: drive-in movies, road trips, and tailgating. These iconic motifs underscore the sculptural, polished silhouettes of Spring’s men’s and women’s timepieces and jewelry, and the designs’ enduring appeal.